Finnsnes is a small town located on the mainland in the municipality of Lenvik. Every summer, the community prepares for the one-week summer festival, aiming to put Finnsnes on the map. The central park offers the rare attraction of a natural lake within it. Fishing and agriculture is still important, and fish farming is of increasing economic importance. Several small boroughs surround Finnsnes, forming one large urban area. It is an important hub for transportation both on land and sea. Tromsø and Harstad can be reached within a little more than an hour by speedboat.
There are several attractions in Finnsnes and for tourists this is the reference point when sightseeing in the region. Finnsnes has become known as the Gateway to Senja - also known as the island of adventure, and "miniature Norway" with mountains and fjords, small communities, hospitality and go-ahead spirit - and all kinds of weather.